• Advertisers use it to find new markets

•Human Resource Personnel use it to contact successful businesspeople and other members of the community

•Consumers use it to find the products and services they need

•Librarians use it as a reference material, a source of statistics, and for activities during Black History Month

•Business Owners and Professionals in Corporate America use it to network and to find black vendors

•Non-Profit Organizations look to SuccessGuide to find potential volunteers

•College Recruitment Officers refer to the Guide when they want to contact the parents of prospective students

•Students use the Guide for ideas regarding careers and job contacts

•Editors and Writers use it to find experts in hundreds of fields

•Teachers and Parents use SuccessGuide to find role models in the community

•Guidance Counselors use Success Guide to find role models and mentor